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Iris Apfel Helped Duro Olowu Create His Line for JC Penney

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Sneak peek via HuffPo

Given all the revamping and reshuffling happening on the JC Penney sales floor lately, it was only a matter of time before they introduced a designer collection: Welcome Nigerian-born, London-based, and Michelle Obama-championed designer Duro Olowu to collaboration nation. The range is slated to arrive in JC Penney stores and online March 2013, and will include everything from apparel to shoes to home décor, all in the Olowu's signature mixed prints.

And that's not all: Shopping this collection will be like getting three collaborations for the price of one. Olowu tapped artist Bella Foster to create a few prints and also brought on old friend Iris Apfel to help with the bags and accessories (see the two pal around adorably in the Iris documentary). Perhaps Iris inspired him to tell Instyle that "this collection is for anyone, from 18 to 80. Everything has a flattering element, whether you mix prints or pull out one piece and keep it simple." Finally, in accordance with JC Penney's new "best price" schtick, the pieces will retail for $10 to $100, which is pretty darn great, even in high-low collab terms.
· Duro Olowu Creates Collection for jcpenney: First Look! [InStyle]
· JCPenney's Thank-You Coupon 'Does Not Reflect in Any Way' a Departure From No-Sale Policy [Racked]
· Wednesday Afternoon Warm Fuzzies: Watch the Trailer for the Iris Apfel Documentary [Racked]