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Paperless Post Should Drop the 'Less' as It Debuts Line of Actual-Paper Products

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Paperless Post, the program of choice for people who want to save money on postage but send something prettier than an ecard, is doing a reverse. The all-digital brand is launching a line of holiday cards, party invites, and envelopes made out of actual paper. The collection, Paper by Paperless Post, launches launched on October 15. The brand explains their new expansion thusly:

PAPER by Paperless Post gives you the option to send online, offline, or both if the occasion calls for it. You can now order a single PAPER card as a keepsake for an important event or mail a few cards to guests who don't use email. Never has custom stationery been so flexible, efficient, or affordable. That's the beauty of PAPER.

Although it may seem like a step backwards, these days it's quite the trend for digital brands to launch tangible products and brick-and-mortar stores. Piperlime, Warby Parker, and BaubleBar are among the previously online-only brands who are now opening stores, even if they're only short term.

As for Paperless Post's new paper offerings? Sign up now for a 20 percent discount ahead of the launch.

Update: This post previously stated the launch goes down January 1 but the products were shoppable as of October 15. Service!
· Kate Spade's New Invites for Paperless Post Are Full of 'Wit, Quip, Joy' and... Drinks [Racked]
· Piperlime On Why the Brand Went From E-Tail to Retail [Racked]
· Paper by Paperless Post [Official Site]