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In a new series, we're brushing up on our fashion diction with a little help from our friends. Today, we get a lesson in Marchesa. Founded by designers Georgina Chapman and Keren Craig in 2004, Marchesa is easily one of the biggest eveningwear staples around. (At any given awards ceremony, you'll most likely find several celebrities wearing one of the gowns.) But it doesn't stop there: Since its inception, everything from wedding dresses to handbags to dinnerwear has been added to the collection repertoire. After the jump, CFDA CEO Steven Kolb shows us just how to pronounce the tricky name, which is based on the 19th-century aristocrat Marchesa Casiti.