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Uniqlo Releases Creepiest Cell Phone Alarm of All Time

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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Uniqlo is forthcoming with its hybrid techno-fashion identity, but this still seems confusing: The retail company has released an alarm clock "make-over" for smart phones. The kicker is that jingle jangles differently depending on the weather that day, but the level of terrifying stays consistent whether it's "a SUN-ny day" or "HARD-ly CLOWD-y." Good thing the app look nice. Enjoy the commercial (or find fresh nightmare fodder) after the jump.


At least the design is pretty, but we wouldn't expect anything less from Uniqlo. Image via Fast Company

· Uniqlo's Smartphone Alarm App Is As Sleek As Japanese Pants [Fast Company]
· Uniqlo Doesn't Think Fashion and Technology Are Mutually Exclusive [Racked]
· Uniqlo Might Move E-Commerce Headquarters to the US. 'Merica. [Racked]