Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Within the onslaught of Hurricane Sandy damage updates and Instagram pics of East Coasters' drinks and/or snacks last night was an overwhelmingly negative opinion of Sandy-themed sales. Brands like Urban Outfitters and Steven Alan's e-mail blasts alerting shoppers to free shipping deals didn't specifically incur much wrath, but the overall feeling was that conditions were too serious to warrant shopping.
Trying to make a SALE off of a terrible disaster is just terrible. Stop it with your cutesy puns, brands. #notcute— I Heart Heels (@iheartheels) October 30, 2012
@factorypr fine yesterday day as we were all bored but now with landfall not pc anymore— Elaine Madelon(@ElaineMadelon) October 30, 2012
Much of the twitter rage was directed toward American Apparel, who's pretty familiar with anger spelled out in 140 characters or less. This particular criticism was directed toward the retailer's email blast sent Monday night, which offered 20% off to those states in Sandy's path for the next 36 hours "in case you're bored during the storm."
I just received a "Hurricane Sandy sale" email blast from @americanapparel. I will forever boycott their stores. RT if you're with me— Whitney Hess (@whitneyhess) October 30, 2012
American Apparel has not issued a comment.
· Top This: The Most Ridiculous Hurricane Sandy Outfit Yet [Racked]