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Michael J. Fox, Rufus Wainwright, and Other Celebrities to Appear in Gap 'Smug Marrieds' Campaign

Jorn and Rufus being adorbs, via Getty
Jorn and Rufus being adorbs, via Getty

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Gap's continuing grasping of relevance has led to a pretty interesting group of models for its new holiday campaign, including a whole lotta couples. Michael J. Fox and his wife Tracy Pollan, Rufus Wainwright and his husband Jorn Weisbrodt, and the cast of The New Normal are on the roster.

Ostensibly, the campaign highlights all different kinds of love, including "puppy love" (actor Jack Huston with his dog), which seems cool until you find out that poor Aubrey Plaza is just standing around in ads by herself. Does that mean she represents self-love? April Ludgate would probably have something to say about that if she weren't bored out of her mind.
· Michael J. Fox: whole lotta love [Page Six]
· Um, No: Gap Pulls 'Manifest Destiny' T-Shirt Following a Flood of Complaints [Racked]
· The Gap Has Taken Over MetroCards Around Manhattan [Racked NY]