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How to Choose Makeup Based on Your Genetic Makeup

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Choosing makeup by your skin type is so 20th century. Now there's a DNA test that chooses beauty products for you based on your genetic characteristics. Science!

The test, which a) is currently only available in London, b) costs $475, and c) takes half an hour, tells people which active ingredients work best for them, then recommends products that contain these ingredients. "Your Y chromosome would work best with this obscenely expensive pot of Creme de la Mer, dahling."

The scientist who developed the test is also working on using the technology to try and cure diseases like Alzheimer's, but went with the beauty product angle first because there are way more opportunities to upsell.
· DNA genetic make-up test for your cosmetics [Evening Standard]
· John Varvatos Thief Caught by DNA From His Chewing Gum [Racked NY]