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Victoria's Secret Would Like You to Consider the Push-Up Halter For Your Next Workout

Allow Candice Swanepoel and Erin Heatherton to demonstrate, via <a href=";CatalogueType=OLS">Victoria's S
Allow Candice Swanepoel and Erin Heatherton to demonstrate, via Victoria's S

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There are few people who can look good while working out. We mean while heart-pumping, red-faced, sweat-so-much-you'd-think-it's-monsoon-season-in-your-face working out. But Victoria's Secret would like to change that...with a push-up bra.

We get why they thought it was a good idea in theory: E-mail subject lines that start "Your gym has never seen a push-up quite like this..." (cute), "head-turning lift" (just like your bench presses!), etc. But isn't the primary purpose of donning a sports bra to reduce bouncing, ipso facto pain? Yes. Yes it is. We'll file this one under "Things That Lingerie Brands Do That Shall Never Be Understood" and call it a day.
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