Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
There are few people who can look good while working out. We mean while heart-pumping, red-faced, sweat-so-much-you'd-think-it's-monsoon-season-in-your-face working out. But Victoria's Secret would like to change that...with a push-up bra.
We get why they thought it was a good idea in theory: E-mail subject lines that start "Your gym has never seen a push-up quite like this..." (cute), "head-turning lift" (just like your bench presses!), etc. But isn't the primary purpose of donning a sports bra to reduce bouncing, ipso facto pain? Yes. Yes it is. We'll file this one under "Things That Lingerie Brands Do That Shall Never Be Understood" and call it a day.
· Victoria's Secret 'Sexy Little Geisha' Outfit Fuels Internet Outrage [Racked]
· Enjoy a Trip Into Lingerie History With This 1979 Victoria's Secret Catalog [Racked]