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Everlane gets in on cashmere
Everlane—the online-only brand that has been trying to take over your T-shirt drawer since it launched a year ago—just got an upgrade. Expanding from basic cotton tees and canvas bags, the brand launched 100% cashmere sweaters today at a $120 pricepoint that's hard to beat: We took a quick look around the internet and e-commerce newcomer Uniqlo was the only place we could find cheaper ones. But in contrast to brands like Uniqlo, Everlane says they're not about fast fashion. Founder and CEO Michael Preysman told us back in September, "Our point of view is always a woman who dresses high and low. Before, the "low" was always about finding disposable basics, and we're saying that actually they don't have to be disposable."
After the jump, see how Everlane's $120 basic cashmere crewneck stacks up price-wise against the competition.
In order of most pricey to most affordable, here are six basic cashmere crewnecks we found in the $100 to $200 range:
· J.Crew Collection cashmere bateau sweater, $198
· Ralph Lauren Black Label cashmere crewneck sweater, on sale for $191.25 (originally $375)
· Club Monaco Avery cashmere sweater, $189.50
· Barneys New York Co-Op solid cashmere sweater, $185
· Everlane cashmere crew, $120
· Uniqlo cashmere crewneck sweater, on sale for $69.90 (originally $89.90)
· Everlane Is Expanding With Affordable Basics for the Girl Who Loves the High-Low [Racked]
· Everlane Wants To Be the New American Apparel. Here's How They Do Cheap Chic So Well [Racked]
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