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Twitter reacted rather unfavorably to American Apparel's Sandy sale, but that didn't stop many brands from introducing their own discounts in honor of the storm, including New York-based cult boutique Creatures of Comfort.
Yesterday, the brand sent out an e-mail alerting shoppers to the Manhattan location's temporary closure, plus a 10% off online orders with the code DamnSandy...and the above fake image of the Statue of Liberty. Well not fake exactly, but from the movie The Day After Tomorrow re-purposed on social media to freak folks out. Hard to tell if they put it in there as a joke, considering this Mashable post and this Buzzfeed post making the rounds.
In case the e-mail is too small to read, it says: "Due to Hurricane Sandy, our Nolita store will be closed till power in lower Manhattan is restored. In the meantime, enjoy 10% off all your online purchases using code: DamnSandy. We will fulfill all orders at our earliest possible, thank you for your understanding."