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Creatures of Comfort Uses Fake Sandy Image to Promote Sale

Not an image from Monday's storm, but wallpaper from the film The Day After Tomorrow
Not an image from Monday's storm, but wallpaper from the film The Day After Tomorrow

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Twitter reacted rather unfavorably to American Apparel's Sandy sale, but that didn't stop many brands from introducing their own discounts in honor of the storm, including New York-based cult boutique Creatures of Comfort.

Yesterday, the brand sent out an e-mail alerting shoppers to the Manhattan location's temporary closure, plus a 10% off online orders with the code DamnSandy...and the above fake image of the Statue of Liberty. Well not fake exactly, but from the movie The Day After Tomorrow re-purposed on social media to freak folks out. Hard to tell if they put it in there as a joke, considering this Mashable post and this Buzzfeed post making the rounds.


In case the e-mail is too small to read, it says: "Due to Hurricane Sandy, our Nolita store will be closed till power in lower Manhattan is restored. In the meantime, enjoy 10% off all your online purchases using code: DamnSandy. We will fulfill all orders at our earliest possible, thank you for your understanding."

· Twittersphere Is Not Happy About Sandy-Themed Sales [Racked]
· Top This: The Most Ridiculous Hurricane Sandy Outfit Yet [Racked]