Bon Iver Uses Kittens, Puppies To Shill Sneakers

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

And the internet thanks him for it. Proceeds from the $75 sneakers the musician designed for Keep are going to the Best Friends Animal Society to help abandoned animals. Get your daily dose of adorable after the jump.

Keep + Bon Iver from Keep Company on Vimeo.

· Keep Company [Official Site]
· Karl Lagerfeld Provides His Kitten With Two Maids [Racked