Confirmed: Joe Fresh To Launch E-Commerce via JCPenney

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Following in the footsteps of fast-fashion competitor Uniqlo, Canadian brand Joe Fresh has confirmed it will be launching e-commerce this spring via JCPenney's website, reports Business of Fashion. That's very good news for anyone who likes $19 sweaters but doesn't live in the greater New York area, since all six of America's Joe Fresh stores are located in the vicinity of Manhattan.

The brand had previously announced a shop-in-shop partnership with JCPenney in about 700 of the retailer's stores. At the time, Creative Director Joseph Mimran told WWD, "For [Joe Fresh], it looked like a great opportunity to get a very large footprint in the U.S. very quickly and to do it with someone who is visionary."
· Joseph Mimran's Fresh Approach [BoF]
· Joe Fresh Joins the JCPenney Shop-in-Shop Lineup [Racked]