Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Following in the footsteps of fast-fashion competitor Uniqlo, Canadian brand Joe Fresh has confirmed it will be launching e-commerce this spring via JCPenney's website, reports Business of Fashion. That's very good news for anyone who likes $19 sweaters but doesn't live in the greater New York area, since all six of America's Joe Fresh stores are located in the vicinity of Manhattan.
The brand had previously announced a shop-in-shop partnership with JCPenney in about 700 of the retailer's stores. At the time, Creative Director Joseph Mimran told WWD, "For [Joe Fresh], it looked like a great opportunity to get a very large footprint in the U.S. very quickly and to do it with someone who is visionary."
· Joseph Mimran's Fresh Approach [BoF]
· Joe Fresh Joins the JCPenney Shop-in-Shop Lineup [Racked]