Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
LA-based designers Kate and Laura Mulleavy of Rodarte are known for being whimsical, highbrow, and cerebral, but not so much mainstream. So the announcement of their collaboration with Starbucks, which drops tomorrow, came as a bit of a surprise for some. Our sister site sat down with the sisters—at a Starbucks, naturally—to get their take on things:
"What was really exciting was working with a brand that has such a signature visual identity and culture. Everyone recognizes the Starbucks logo. Laura and I immediately immersed ourselves in trying to find a way to play with that visual culture and reinterpreting it. It was interesting to start from something that was very iconic and known—and with products, not clothing. As a clothing designer, you think about what you're making, not what you're putting on it. We had to have a concept that we could build product out of instead of just saying well, we have an idea for a collection and this color represents that and playing with silhouettes. You have to get your point across on top of a card."
Head to Racked LA for the full interview.
· Coffee Talk: Kate and Laura of Rodarte On Their Starbucks Collab [Racked LA]
· And Rodarte's Next Collab Is With ... Starbucks? [Racked]