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Brand new company Lacquerous launched its new subscription nail polish rental service today. The premise is like Netflix or Rent the Runway for nails: the company stocks bottles from brands like Chanel, Tom Ford, NARS, and Dior, and users request colors they'd like to try. Every month, users are sent three bottles of polish with a postage-paid return envelope.
Unlike Netflix or Rent the Runway, though, Lacquerous comes with puh-lenty of requirements. Netflix doesn't care how many times you watch a movie before you send it back, but Lacquerous asks that you only use three coats of polish, max, and they measure the amount of liquid in their bottles to make sure nobody's abusing the system. Do you think they fine people who use too many coats? Will they ask to see pictures of your nails as evidence?
That's not all: even though none of these things are included in the monthly fee, Lacquerous would appreciate it if you got regular manicures, practiced good hygiene, and didn't have dirty fingernails. It makes sense that a shared beauty product requires more care and caution for use than a dress or a bag, but it also seems like Lacquerous is meangirling its own users. The kind of person who paints their nails at home because they like to save money and experiment with new colors isn't likely to be the same person who gets regular, expensive manicures. Though the concept of Lacquerous is great, it also reminds us why we don't always share beauty products with our girlfriends.
· New Online Clothing Rental Company Le Tote Is 'Like Netflix or AirBNB for Fashion' [Racked]
· Manicube Will Bring Nail Polish Straight to Your Manhattan Office [Racked NY]
· Lacquerous [Official Site]