Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Meet the Margiela Fanatics Who Slept Outside Last Night for the H&M Launch

New, 3 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Today is the big launch of Maison Martin Margiela's collaboration with H&M. And though editors and VIPs got a preview last night (more on that later), everyone else had to wait until doors opened at 8 am this morning. So naturally someone was going to sleep on a sidewalk. Our sister site in New York reports that the first people in line at New York's Fifth Avenue flagship are Korean tourists who staked out their place at 9 am yesterday morning. Stay tuned for more reports of opening day chaos from our sister sites across the country.
· The First People in Line at Margiela x H&M Arrived Yesterday Morning [Racked NY]
· How To Shop Tomorrow's Margiela for H&M Launch on a Budget of $150 [Racked]
· View the Whole Margiela X H&M Collection [Racked]