Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes mobile

Filed under:

Gif it?

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Oxford American Dictionary named GIF (one of bloggers' favorite words) the "Word of the Year" over others like Eurogeddon (too depressing) and YOLO (too frat). But if you thought that means that after 25 years of watching animated compressed files in a loop, you would know how to pronounce what you're seeing, you are wrong. Whether said like "ghif" or "jif," it's correct, and that's a bummer. Oh well, the whole thing is dying anyway, so best to not worry about it. [OxfordDictionaries]