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Gif it?

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Oxford American Dictionary named GIF (one of bloggers' favorite words) the "Word of the Year" over others like Eurogeddon (too depressing) and YOLO (too frat). But if you thought that means that after 25 years of watching animated compressed files in a loop, you would know how to pronounce what you're seeing, you are wrong. Whether said like "ghif" or "jif," it's correct, and that's a bummer. Oh well, the whole thing is dying anyway, so best to not worry about it. [OxfordDictionaries]