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Margherita Missoni has squelched the rumor that Missoni will be doing a lower-priced line, which she accidently started (what up with that, Wall Street Journal?). She took to Twitter to smack down the rumor's spread, although it had already reached all corners of the internet:
Missoni is NOT launching a second line. We already have a second line and it's called M Missoni.
Whelp, that's that. Meanwhile the lady pictured above is sitting on her pile of Missoni for Target in a dark room, crying.
· Margherita Missoni Denies News Missoni Diffusion Line [Fashionologie]
· Missoni Collab With Target Was a Wake-Up Call, Will Likely Launch Lower-Priced Line With Revamped Site [Racked]
· That's Dedication: Woman Wears Head-to-Toe Missoni x Target [Racked]