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Shoe makers Sigerson Morrison are venturing out of their footwear comfort zone with a brand new accessories boutique on their website. Similar to J.Crew's "In Good Company" initiative, #28Prince—named for the address of Sigerson's Manhattan flagship—stocks extras from kindred brands, including jewelry from Dannijo, sunglasses from Super, and scarves from We Are Owls. "We began carrying an assortment of hand-picked accessories from our favorite brands at the boutique for the holidays last year and they've been so successful at the brick-and-mortar level that we thought why not extend them to our online customers?" a brand rep told us.
Prices range from $145 for a pair of sunglasses to over $500 for some of the jewelry. Head here to check it out.
· Sigerson Morrison/#28Prince [Official site]
· How Do You Say: 'Sigerson Morrison'? [Racked]