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Popularity Contests

By Kenzie Bryant

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Former Victoria's Secret model Karolina Kurkova has discovered the secret to success as a professional beautiful person: You have to have a personality. Ok, great. Now, once you've got one of those, how do you show it to people? With the internet of course! Kurkova explains, "It's important to use Twitter and social media now. It is no longer enough to just look beautiful and be in great shape. You need to be interesting." [Vogue UK]

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