J Crew's Head of Women's Design Explains That Color Is Kind of a Big Deal

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J Crew probably isn't the first thing you think of when someone mentions 'West Coast casual,' but it's certainly not the last. Since its popularity spans from the depths of suburbia to the center of the US's capitol, J Crew avoids any place association pretty well. Our sister site chatted with the head of women's design Tom Mora about how they manage that, and found that the secret is focusing a whole lot on one very specific aspect of the retailer's aesthetic. He explains:

Our outerwear, again, is spectacular. What's amazing about it is the quality of the fabrications but also the colors. They're so special. I keep mentioning color and it's because we just spend so much time on color.

Head to Racked LA to read the rest of the interview.
· J.Crew Designer Tom Mora On Color, Design and LA Inspirations [Racked LA]
· 'Jenna's Picks' Are Back at J.Crew [Racked]