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Until now, many of the Hurricane Sandy-related shopping stories were ones about major brand fails. Luckily, plenty of brands are doing the opposite of the American Apparel approach and donating money to Hurricane Sandy relief groups like the Red Cross.
Some (like Target and Kohl's) just made big donations, others, like Dannijo and Gilt City, are donating a share of their sales for the next few days, and still others like eBay are letting you clean out clutter and help those in need at the same time.
BaubleBar: For every $10 Buried Bauble purchased, the company will donate $10 to the American Red Cross. [Update: Bauble Bar has reached their donation limit]
Courtshop: Take 20% off the entire site plus free shipping. 10% of proceeds go to the Red Cross.
eBay: Buy products from nonprofits donating to Sandy relief, or volunteer to give a percentage of items you're selling.
Ferragamo: A percentage of proceeds from sales made at US Ferragamo stores and on ferragamo.com go to the American Red Cross, through Sunday.
Gilt City: 30% of profits from New York City sales until Sunday for relief.
Dannijo: 20% of all sales made at Dannijo.com to the American Red Cross through Sunday.
Kohl's: They've donated $1 million to the American Red Cross.
Penfield: $10 from every order goes to the Red Cross.
ThredUP: The new online consignment shop allows you to sell stuff you have lying around your house and donate some or all of the proceeds to the Red Cross via the Hurricane Sandy Relief Group.
Target: They have donated $500,000 to the American Red Cross, plus $50K to the Salvation Army.
Hanes: They have donated about $1 million worth of clothes to Hurricane Sandy victims.
Peek Brooklyn: Today only, 10 percent of all online sales go to Red Hook Recovery to help the neighborhood of Red Hook, Brooklyn.
Selfless Tee: Sales of their new "South of Power" T-shirt go to Sandy relief for the next week.
Natori: 20 percent of all web sales will go to the Red Cross through November 11.
Rachel Comey: donating 15 percent of all web sales this week to New York Cares.
Grey Area: 100 percent of proceeds from Sebastian Errazuriz's "I Still Love NY" T-shirts go to Hurricane Sandy relief.
Kiss My Face: 50 percent of sales through November 9 will go to the Red Cross.
Alexis Bittar: 5 percent of sales through November 10 go to local NYC-area Sandy relief organizations.
Chantecaille: 20 percent of sales of skincare, makeup, and fragrance sales will go to the Red Cross and the ASPCA.
Priti: Customers get 10 percent off all sales through November 10 with the code HurricaneRelief, plus 10 percent of profits go to the Red Cross.
Coach and Ralph Lauren: The brands have donated $2 million each to relief efforts.
Please send us more of these sales/donations if you hear about them.