Take a Peek Inside Upscale H&M Brand '& Other Stories'

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Image via & Other Stories' Facebook

Brought to you by the ampersand loving folks at H&M, the upscale label & Other Stories has released a teaser video on Vogue UK. And what a tease it is: Polaroids of a shoeless girl kick'n it around Paris make up the majority of the minute long film, and then the final few seconds show some shots of actual shoes.

They're be-heeled and cute and come in a box left on her doorstep, so not only is the video dangling the release of the line in Europe and UK this Spring in our face, but the fact that those areas already have H&M e-commerce as well. Not cool. We'll be keeping tabs on the brand's site, Facebook page, and Tumblr to see if any of that changes as the launch date draws near.
· Preview H&M's New Luxury Line [Vogue UK, via Fashionista]
· This Is Actually Happening: H&M's New Store Will Be Called '& Other Stories' [Racked]
· It's Official: H&M Is Launching a New Chain [Racked]