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The numbers are in from Oprah's Favorite Things Sunday broadcast and apparently they're...not that great: 870,000 viewers tuned into the airing on OWN compared to 9 million viewers that saw it on her talk show last in 2010. Brands are also not seeing quite the boost in sales that Oprah's touch usually affords. What gives? A PR champ who's gotten her goods on the show this year and years past gives it to The Cut straight: "I don't think I will live to see the day that any show will reach the apex of selling power that Oprah's 'Favorite Things' show did when it was on network TV [...] Americans are too scattered. We have too much media to consume on too many channels and online." [The Cut]
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