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Nordstrom is taking a distinctly civilized approach to the post-Thanksgiving sales frenzy. In contrast to retailers like Walmart and Target, who have pushed back their holiday sales to Thursday evening amid protests from employees, Nordstrom is putting the Friday back into Black Friday. "We're celebrating one holiday at a time," reads a caption on the store's Facebook page along with a photo of a poster in Nordstrom's door:
We won't be decking our halls until Friday, Nov. 23. Why? We just like the idea of celebrating one holiday at a time. Our stores will be closed on Thursday for Thanksgiving festivities. On Friday, our doors will open to ring in the new season with style.
Though the post has garnered more than 26,000 likes since it went up on November 14, Nordstrom says it's not a marketing strategy. "This is not really something we promote," a spokesman told WWD. "We put some simple signage up in our store windows to wish customers Happy Thanksgiving, let them know we'll be closed for the holiday, and help explain that we're in the process of getting our windows and holiday trim ready to reveal on the Friday after. Lately, we've seen lots of customers choosing to share this year's or past years' signage on social media, and we certainly appreciate this feedback."
· Thanksgiving Hours Lead to Backlash [WWD]
· Meet the Black Friday Diehards Who Have Been Camped Outside Best Buy for 6 Days [Racked]
· Wal-Mart, Target Employees Protest Black Friday Hours [Racked]