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Oprah's Readers 'Should Have Kind Of Figured It Out Already'

Oprah commencing via Getty
Oprah commencing via Getty

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According to a New York Times profile on the state of the media mogul's career, the median age for Oprah's O Magazine reader is 49, whereas Vogue's median age is 35.6.

The age disparity only exasperates the industry-wide decline in print, so to combat the lack of readership and prepare for the future, Oprah has been shopping around for women readers "in their 30s or perhaps their 20s, to be able to reach people when they are looking to fulfill their destiny. By the time you're 40, 42, you should have kind of figured it out already."
· Oprah at a Crossroads [NYTimes]
· Fill Your Oprah Void When She Returns to the Small Screen for 'Oprah's Favorite Things' [Racked]