Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Oprah's Readers 'Should Have Kind Of Figured It Out Already'

Oprah commencing via Getty
Oprah commencing via Getty

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

According to a New York Times profile on the state of the media mogul's career, the median age for Oprah's O Magazine reader is 49, whereas Vogue's median age is 35.6.

The age disparity only exasperates the industry-wide decline in print, so to combat the lack of readership and prepare for the future, Oprah has been shopping around for women readers "in their 30s or perhaps their 20s, to be able to reach people when they are looking to fulfill their destiny. By the time you're 40, 42, you should have kind of figured it out already."
· Oprah at a Crossroads [NYTimes]
· Fill Your Oprah Void When She Returns to the Small Screen for 'Oprah's Favorite Things' [Racked]