Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Alexis Maybank, via Getty
At least somebody's is. While discussing the growing role of mobile devices in sales, Gilt Co-founder Alexis Maybank explains how Gilt customers are taking to their iPhones and iPads in all kinds of unexpected places to shop designer flash sales. All kinds of unexpected places:
"One of our top shoppers is a leading defibrillator implant surgeon. And she pops out for five minutes from the operating room, makes a purchase on her iphone, and pops back in," she said.
Now, everyone hurry up and book your doctor appointments.
· Gilt Groupe: Using big data, mobile, and social media to reinvent shopping [McKinsey]
· What This $1400 Brian Atwood Handbag Means for Gilt [Racked]