Your Surgeon Is Shopping Gilt Sales During Your Operation

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At least somebody's is. While discussing the growing role of mobile devices in sales, Gilt Co-founder Alexis Maybank explains how Gilt customers are taking to their iPhones and iPads in all kinds of unexpected places to shop designer flash sales. All kinds of unexpected places:

"One of our top shoppers is a leading defibrillator implant surgeon. And she pops out for five minutes from the operating room, makes a purchase on her iphone, and pops back in," she said.

Now, everyone hurry up and book your doctor appointments.
· Gilt Groupe: Using big data, mobile, and social media to reinvent shopping [McKinsey]
· What This $1400 Brian Atwood Handbag Means for Gilt [Racked]