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WATCH: 100 People Lined Up Outside of an NYC Dollar Store on Black Friday

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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Comedy troop Improv Everywhere had some good-natured fun with the Black Friday shopping madness with a prank in New York last week. One hundred or so people gathered outside of a tiny dollar store on Manhattan's West Side with tents and sleeping bags, making it look as though they camped out overnight awaiting discounts. When the store opened in the morning, the bewildered owner and his wife stood aside as bargain shoppers ransacked the shelves for spiral notebooks, erasers, sandwich bags, and holiday decorations. "I saw the big line down there and I was shocked," said the store's owner. "I thought maybe they were waiting for the Rite Aid." Enjoy after the jump.

· And Now, Your Requisite Black Friday Fight Video [Racked]
· Meet the Black Friday Diehards Who Have Been Camped Outside Best Buy for 6 Days [Racked]