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Why Do Scandinavians Love Angry Birds So Much?

It's custom.
It's custom.

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

First, there was Angry Birds. Then there was the custom-made Angry Birds dress that Teija Vesterbacka wore to a Finnish Presidential Palace gala in 2011. Now, there are Angry Bird soda cans, playgrounds, clothing and at least one theme park. Rovio, the company that launch the addictive game, employs about 1,500 Finnish workers according to the Wall Street Journal (and shocker the CEO is Mrs. Vesterbacka's hubby). Yup, those birds are as much as a national hero...and are available at your local H&M, naturally.
· Finland's Angry Birds Flock Takes Wing [WSJ]
· Woman Wears Angry Birds Gown to Finnish State Gala [Racked]