Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Are J Brand x Uniqlo Jeans In Our Future?

A look from J Brand's spring 2012 lookbook
A look from J Brand's spring 2012 lookbook

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

J Brand has attracted a new investor. Fast Retailing, the Japanese parent company that owns Uniqlo and Theory, has just bought an 80% stake in the LA-based denim and apparel brand, WSJ's Marketwatch blog reports. In a statement, Fast Retailing said it hopes to "expand its brand portfolio in the affordable luxury market and strengthen development of denim products by tapping into J Brand's expertise."

Sounds kind of boring, but here's why that that tidbit of industry babble is potentially wildly exciting. Fast Retailing has been known to cross-pollinate designs among its brands, per the sleek, affordable T Down collaboration between Theory and Uniqlo that launched earlier this month. If the buy-out means J Brand-designed jeans are going to be available at Uniqlo prices, that's a future we definitely want to be a part of.
· Fast Retailing to buy 80% stake in J Brand [Marketwatch]
· Uniqlo and Theory Are Here to Puff. You. Up. [Racked]