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Burt's Bees' New Billboard De-Ages, Then Offers You Coupons

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Burt's Bees just put up a new billboard in Minneapolis. Instead of posting pictures of their products, the billboard shows a woman whose dry skin was being slowly peeled away to reveal a healthier face underneath. Well, it turns out that those "flakes" falling off of her face were actually coupons for Burt's new Intense Hydration skin cream.

If you don't live in Minneapolis, no worries. A time-lapse video of the billboard is online, and clicking through it sends you to Burt's website, where you can print out coupons of your own. That also means you can save money on a new product without having to feel like you're yanking off some chick's skin.

· Burt's Bees Puts a Fresh Face on Billboards and Coupons [AdAge]
· Will Carmex Be the Next Burt's Bees? [Racked]
· Burt's Bees [Official Site]