clock menu more-arrow no yes

Filed under:

Burt's Bees' New Billboard De-Ages, Then Offers You Coupons

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Burt's Bees just put up a new billboard in Minneapolis. Instead of posting pictures of their products, the billboard shows a woman whose dry skin was being slowly peeled away to reveal a healthier face underneath. Well, it turns out that those "flakes" falling off of her face were actually coupons for Burt's new Intense Hydration skin cream.

If you don't live in Minneapolis, no worries. A time-lapse video of the billboard is online, and clicking through it sends you to Burt's website, where you can print out coupons of your own. That also means you can save money on a new product without having to feel like you're yanking off some chick's skin.

· Burt's Bees Puts a Fresh Face on Billboards and Coupons [AdAge]
· Will Carmex Be the Next Burt's Bees? [Racked]
· Burt's Bees [Official Site]