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Italian denim brand Replay may not have as huge a market share as Levi's, but their latest innovation will sure help them stand out from the crowd: jeans that update your Facebook status for you. Their new "Social Denim" collection is full of jeans whose fifth pocket contains a tiny Bluetooth transmitter. You can sync the transmitter up to your smartphone, and - boom! Instant Facebook statuses, Twitter posts, and more.
Considering that the brand's jeans run from $210-$310 a pair, you'd better make sure you tweet enough to make it worth it.
· Replay's "Social Denim" Lets You Update Your Facebook Status on the Fly [Ecouterre]
· GPS Wingtips Will Help Point You Toward Home, Are Like Ruby Slippers for Guys [Racked]
· Replay [Official Site]