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Uniqlo and Theory Are Here to Puff. You. Up.

Hooded jacket, left, $149, via Theory
Hooded jacket, left, $149, via Theory

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Uniqlo isn't about doing things the traditional way, hence its latest collaboration with Theory is another unsurprising surprise. As Style.com points out, the Japanese fashion conglomerate Fast Retailing, which was Uniqlo's parent company before adding Theory to its caldron of profitable ventures in 2003, has gone against usual business practices by bringing the two very different brands under its umbrella together for a collaboration.

The resulting collection—called T down—consists of hooded down jackets that cost at most $149 and span women's, men's, children's, and baby's sizing thanks to Uniqlo's superstar production abilities. Find them at Uniqlo and Theory stores as well as at Theory.com come November 15 (no word yet whether it will be on Uniqlo's new e-commerce site, but stay tuned).
· Theory And Uniqlo Get Down [Style.com]
· It's Here! A Field Guide to Uniqlo's E-Commerce Site [Racked]
· Uniqlo Releases Creepiest Cell Phone Alarm of All Time [Racked]