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The next stage in fast fashion isn't super-cheap disposable clothes or even a gimmicky £1 dress, it's companies that let shoppers rent clothes the way Netflix lets them rent movies. Le Tote is a clothing company that's taking the Birchbox subscription approach, charging $49 a month for a bag full of clothes and accessories that can be exchanged and returned at will.
Le Tote already has 10,000 subscribers, and the company's founder cites one major reason for their success: Facebook. Now that every casual night out with the girls gets photographed and put online, people feel pressure not to repeat outfits. "Six other friends that weren't at that party still saw you in that dress," he says. They compare themselves to Rent the Runway, but with everyday looks from brands like Urban Outfitters instead of special-occasion-wear from couture designers.
Next up? An option where you can choose to buy something in your bag.
· Le Tote: Like Netflix Or Airbnb For Fast Fashion [Fast Company]
· Newspaper Shocked That Lots of People Bought a £1 Dress[Racked]
· Rent the Runway Allows Users to Choose Dresses Based on Awkward Prom Pictures [Racked NY]