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Coming soon to a CVS near you
Nail art isn't going away anytime soon, and CVS is taking advantage of the trend by launching in-store "Nail Kiosks" where shoppers can try out gel polish, experiment with new nail polish colors, test nail wraps, and more.
So who's involved? Essie will provide polishes and launch their new lines at the store. There's also Salma Hayek's Nuance beauty line, which is a CVS exclusive and just so happened to announce a nail polish launch today. The kiosks will also feature brands already stocked at CVS, like Maybelline and Sally Hansen. We tracked down this image of what the kiosks might look like, and they're pretty freaking Sephora-like.
CVS isn't the only drugstore that had a similar idea about expanding their beauty offerings. Duane Reade launched 40 "Look" boutiques, or specialized beauty areas complete with product testing and on-staff experts available to field questions, last year, and they have plans to keep going. And Duane Reade got the idea from beauty emporiums Sephora and Ulta, who already have nail bars, perfume bars, and makeover stations in their stores.
But the nail experience won't end when you leave CVS. The brand is beefing up their social media presence, starting with a Facebook page where you can post pictures of your nail art and take part in live chats with beauty experts, and get discount codes and coupons for more products.
· Here's How Beauty Chains Like Sephora, Ulta, and Even Walgreens Are Stepping Up Their Game [Racked]
· Someone in the CVS Beauty Department Has a Sense of Humor [Racked]
· CVS Beauty Club [Facebook]