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Beyonce and Pepsi aren't just doing a regular old endorsement for 2013—they are doing a creative collaboration. "As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity," Beyonce says of the parnetship. In this case, that means her face will appear on a Pepsi can and Pepsi will create a multimillion-dollar fund to support the singer's chosen creative projects. [NYT]