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Welcome to Fashion Phonetics, a new series where we're brushing up on our fashion diction with a little help from our friends. Kirna Zabete is one of New York's most beloved boutiques. Founded by friends Sarah Easley and Beth Buccini 11 years ago, the fun, spunky spirit of the store struck a chord with shoppers and designers alike. This year, Kirna Zabete went national with a Target collaboration, designing a collection of lower-priced pieces with the funky elegance the boutique is known for. But now that the whole country knows their name, do we all know how to you say it? Allow the founders to demonstrate after the jump.