clock menu more-arrow no yes

Filed under:

How Do You Say: Kirna Zabete?

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Welcome to Fashion Phonetics, a new series where we're brushing up on our fashion diction with a little help from our friends. Kirna Zabete is one of New York's most beloved boutiques. Founded by friends Sarah Easley and Beth Buccini 11 years ago, the fun, spunky spirit of the store struck a chord with shoppers and designers alike. This year, Kirna Zabete went national with a Target collaboration, designing a collection of lower-priced pieces with the funky elegance the boutique is known for. But now that the whole country knows their name, do we all know how to you say it? Allow the founders to demonstrate after the jump.

Racked Presents Fashion Phonetics: Kirna Zabete from on Vimeo.

· How Do You Say: Ralph Lauren? [Racked]
· How Do You Say: 'Zero + Maria Cornejo' [Racked]