Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Bruce Weber Remains Optimistic For Abercrombie Gay-Kiss Ads

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Bruce Weber, the photographer behind those very shirtless Abercrombie & Fitch ads, has not-so-secretly been pushing the brand's homoerotic boundaries for ages. But earlier this year, he leaped the boundaries of mere suggestion when he posted a video on his Facebook page featuring what appeared to be male Abercrombie models kissing. Though the retailer claimed that the videos are not part of an official ad campaign, the video caused quite a kerfuffle on the internet. Fashionista spoke with Weber about the incident:

"I guess I just didn't think it was that big of a deal," he explained. "You know, I feel like men kiss each other all the time. It doesn't have to be in a sexual context—there are all kinds of contexts where men can be physically close or intimate without it necessarily meaning that. Athletes kiss each other after games. It doesn't have to be a sexual thing."

When asked if he thought Abercrombie might feature a gay kiss in an ad in the future, Weber remains optimistic. "Sure!" was his response "I photograph men kissing all the time. I don't see any reason why not!"
· Bruce Weber Thinks There Could Be Some Gay Smooching in Future Abercrombie Ads [Fashionista]
· Bro Kiss By Shirtless Men Wearing Abercrombie & Fitch Surprises Exactly No One [Racked]
· Masturbating Model Sues Abercrombie & Fitch [Racked]