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Gilt is considered the most successful flash sale sight around, and the company is still growing. In addition to the multiple women's apparel, accessories, and jewelry sales happening each day (have you seen their listings in our daily flash sale round-up?), the company hosts sales for men, travel, local experiences with Gilt City, home, kids, food and wine, and the occasional full-price designer sale, totaling one hundred-plus sales on any given day. That's a lot of sales, and CEO Kevin Ryan told Tech Crunch that the company is planning to launch even more verticals in 2013.
So how will Gilt prevent you from getting overwhelmed with all those sales? It's what the industry calls personalization, and it's when a company tracks your browsing and shopping habits and then tailors content to what they think you're going to be most interested in.
According to Tech Crunch, Gilt has already been using customer data to alter the sales customers see first on the Gilt home page. The order in which sales are presented in emails fluctuates based on what Gilt knows about a customer's preferences, as well. "In fact, 3,000 iterations of the daily Gilt email goes to the site's millions of members every day," says Gilt founder Alexis Maybank. "We're going to see more recommendations and personalization surfacing on Gilt's site and verticals."
Personalization: creepy, or helpful? Speak your mind in the comments below.
· Five Years In And Profitable, Gilt Refocuses On New Leadership, An IPO In 2013 And More [Tech Crunch]
· Gilt Co-Founders Publish Book Revealing How They've Been Getting You To Shop All These Years [Racked]