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Cara Delevingne Heralds the Return of the Scrunchie

Introducing 'The Kid' and her scrunchie, via MSC video
Introducing 'The Kid' and her scrunchie, via MSC video

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When you're bringing back a hair accessory much-maligned by both Sex and the City and photos you'd rather forget from a '90s childhood, it's best to have friends in the higher-ups of the modeling world: Enter My Crazy Scrunchie and its first video campaign featuring Cara Delevingne, Clara Paget, and Suki Waterhouse.

Step two, naturally, is to market the favorite hair ties of yore to hipsters—and even British hipsters love Western-themed Americana—so the short is called Murderous Crazy Scoundrels and stars Señorita Fuego (Paget), The Kid (Delevingne), and—awesomely—Hot Sauce (Waterhouse). Watch as they take the West in a style. (Sidenote: The scrunchies are actually very pretty, unlike what's normally considered "Hipster Pieces of Flare," which makes it entirely possible that they be worn un-ironically.)

· Cara Delevingne Stars As A Cowgirl In My Crazy Scrunchie's New Film [Grazia]
· 25 Uncomfortable-Looking Things Model Cara Delevingne Can Do With Her Face [Racked]
· Missed Opportunity: Cara Delevingne Doesn't Take Home the British Fashion Award for Silliest Faces [Racked]