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Intermix Hopes To Launch In-House Label With Gap's Help

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Image via WWD
Image via WWD

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Contemporary luxury boutique Intermix may by launching a private label through a new partnership with Gap Inc., WWD reports. All is a bit vague at the moment, but the two companies are "in talks" and it sounds like the discussion is about how Intermix, which currently has 32 stores in the US and one in Canada, could use Gap's massive reach to grow their own retail presence and potentially launch an in-house line.

WWD speculates: "In an ideal world, [Intermix] is hoping to connect with a partner that has a bigger platform either in the U.S. or internationally, with the goal toward working together on expanding Intermix's footprint. The company hasn't ruled out the possibility of working with a partner that also has some sourcing experience that can help Intermix launch its own private label. That's where Gap could come in and provide some expert merchandising and retail know-how, whether across the U.S. market or internationally, and even in the e-commerce arena, presuming the parties are able to reach an agreement."
· Gap Inc., Intermix in Talks for Deal [WWD]
· What the Team Behind Intermix Wears to Work [Racked]