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How Do You Say: Cushnie et Ochs?

Carly Cushnie and Michelle Ochs,  via <a href="http://www.graziadaily.co.uk/fashion/archive/2012/10/19/exclusive-cushnie-et-ochs-talks-to-grazia-about-ruling-the-red-carpet.htm">Grazia</a>
Carly Cushnie and Michelle Ochs, via Grazia

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In a new series, we're brushing up on our fashion diction with a little help from our friends. Today, we take a look at New York label Cushnie et Ochs. Started in 2009 by Parsons grads Carly Cushnie and Michelle Ochs, the brand is known for chic dresses with a cool-girl edge that has attracted the attention of women from Michelle Obama and Rihanna. After the jump, Carly and Michelle demonstrate the right (and wrong) way to pronounce their company's name.

Racked Presents Fashion Phonetics: Cushnie Et Ochs from Racked.com on Vimeo.


· How Do You Say: Ralph Lauren? [Racked]
· How Do You Say: Altuzarra? [Racked]
· All Fashion Phonetics videos [Racked]