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Instagram Can Now Use Your Selfie in Ads Without Asking

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More breaking news from Instagram headquarters. The photo-sharing app, which was acquired by Facebook earlier this year, has just announced changes to its terms of use. As of January 16, 2013, they claim the the right to use your snapshots in advertising without notifying you first or asking permission, AdAge reports.

Per the new terms, announced late last night, users are forced to give Instagram "a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use the Content that you post on or through the Service." So while they don't claim copyright or ownership of your arty snapshots of eggs benedict and shoes, they do get to use them however they like.

Facebook vp/global marketing solutions Carolyn Everson recently confirmed the company's plans of monetizing Instagram in the near future. "When that will happen, I can't comment, but it's going to happen," she said. It appears to be sooner rather than later.

The new terms bring Instagram in line with parent company Facebook and are part of a wider push to scale revenue, says AdAge. "Converting user content created when a post is 'liked' by a user and turning that into an ad is a core part of Facebook's ad model."

What's more, AdAge reports Instagram's new terms of use say that the company does not have to identify a photo as "paid services, sponsored content or commercial communications." Which means you may not even know when the photo you're liking is being used as an ad.

Back when Facebook's commerce platform was tanking, one industry expert aptly described F-commerce as "trying to sell stuff to people while they're hanging out with their friends at the bar." If nothing else, Instagram's experiment with ads should give the company a chance to see just how much the general public despises having ads show up in their social feeds.
· Instagram Warns Users It Plans to Use Their Images in Advertising [AdAge]
· Brace Yourselves: Ads Are Coming To Instagram [Racked]
· As Brands Put More Resources Into Social Media, You Can Expect a Harder Sell [Racked]