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Per the new terms, announced late last night, users are forced to give Instagram "a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use the Content that you post on or through the Service." So while they don't claim copyright or ownership of your arty snapshots of eggs benedict and shoes, they do get to use them however they like.
Facebook vp/global marketing solutions Carolyn Everson recently confirmed the company's plans of monetizing Instagram in the near future. "When that will happen, I can't comment, but it's going to happen," she said. It appears to be sooner rather than later.
The new terms bring Instagram in line with parent company Facebook and are part of a wider push to scale revenue, says AdAge. "Converting user content created when a post is 'liked' by a user and turning that into an ad is a core part of Facebook's ad model."
Back when Facebook's commerce platform was tanking, one industry expert aptly described F-commerce as "trying to sell stuff to people while they're hanging out with their friends at the bar." If nothing else, Instagram's experiment with ads should give the company a chance to see just how much the general public despises having ads show up in their social feeds.
· Instagram Warns Users It Plans to Use Their Images in Advertising [AdAge]
· Brace Yourselves: Ads Are Coming To Instagram [Racked]
· As Brands Put More Resources Into Social Media, You Can Expect a Harder Sell [Racked]