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Today in strange bedfellow happenings, WWD reports that Wal-Mart's six month old publishing venture, Beauty Scoop, is produced by—gasp—Condé Nast. The 12 page glossy is a super secret you-scratch-my-back-I'll-scratch-yours relationship that's raising industry eyebrows, but it's tough to figure out who benefits the most from it—and which brand image gets the toughest blow from this investigative reporting. [WWD]