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Lip Gloss Fanatics Take Note: Stila's Doing Skincare

The line, via <a href="http://www.stilacosmetics.com/category/skincare.do?nType=1">Stila</a>
The line, via Stila

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Beauty brand Stila, who is beloved for their lip and cheek stains and smudgeproof eyeliners, is branching out into skincare. Though the brand has made a couple of skin products in the past, including a BB cream, this is their first official full-on skincare line. Each of the six pieces has a cute name like Coming Clean (cleanser, not surprisingly) or Glowing Reviews (scrub), and the packaging is crisp and streamlined.

So what's with makeup companies hopping on the skincare bandwagon this year? NARS released their first full-range skin line a few months ago, and just like Stila they stuck with a small lineup of products in stark white packaging. BB cream, a combo of skincare and makeup, has a lot to do with it—Bobbi Brown also did one. It's also a pretty logical way for a successful beauty company to expand, since skincare products are usually more expensive. Just check out the prices of eye creams vs eye pencils for proof.
· Stila Does Skincare [Beauty Counter]
· NARS Skincare Is Here to Take Over Your Face [Racked]
· Stila Skincare [Official Site]