- Beyonce’s first fragrance was called Heat, and the concept worked so well that she stuck with it, releasing other similarly-named products. In 2012, her offering was Midnight Heat, which was all about the passion and sensuality. It doesn’t look like Bey’s
- Some celebrities slap their name on a fragrance and end the relationship there. Not our Gaga. She was involved in just about every step of the process, from scent selection to bottle design. The result was the world’s first-ever black perfume, Fame, which
- Last year, Taylor released her first perfume, Wonderstruck. This year’s model, Wonderstruck Enchanted, was a more mature and romantic scent that paired nicely with her new album, Red. If wearing this stuff will help you land celebrity boyfriends like Jake
- When you have an album called Pink Friday, using the same name for your fragrance seems like a no-brainer. Nicki went with the most obvious branding of the celebrity fragrance crop, making a creepy-android mold of her own head, complete with pink wig.
- Bieber could have followed the lead of male celebs like Antonio Banderas and Tim McGraw with his own cologne. But instead he smartly appealed to his legion of lady fans with a second fragrance, Girlfriend. The fragrance, like his music, was sticky-sweet.
- The Biebs’ on-and-off girlfriend also got into the perfume game this year. She crowdsourced the project, asking her fans what they wanted the fragrance to smell like. The result: mostly fruity notes, like pineapple, peach, and raspberry.
- In 2012, Rihanna released her second and third perfumes, “Rebelle” and “Nude,” whose names pretty much sum up the tabloid coverage of her year. She was savvy about marketing the perfumes, packaging Rebelle with her latest album in order to boost the sales
- Though she’s been in the fragrance business for a while, she released an updated version of her popular Fantasy scent in 2012. Fantasy Twist was a doubleheaded bottle with two different fragrances in it, which supplied a little bit of spicy and a little b