Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Khloe Kardashian Explains Lawsuit-Ready Khroma Beauty Name

New, 2 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Khloe Kardashian, via Getty

The Kardashian sisters' new beauty line, Khroma, is now in stores. But before the line even launched, there was already kontroversy. Michael Rey, who owns an L.A.-based beauty brand called Chroma, is suing the Kardashians for stealing his name and confusing his customers. At a launch party for Khroma last week, asked Khloe Kardashian herself where the name for the makeup line came from.

"We were at SoHo House, having a meeting [with the co-creators of the line]. We were talking, going over ideas, and Kim was doodling on a paper. We were literally throwing out names ... we were saying we wanted the packaging to be metallic, chromes, we were going to do these colors, but also gold and rose gold in all of our packaging, chrome colors. We didn't know that she was so artistic!
Kim started doodling the word 'Khroma.' We were writing down all the names, and everybody left, and there was this piece of paper on the table with her doodles on it, and we took it and brought it back with us and thought 'Hmm, this could actually work as a logo.' The name, I think, all three of us decided we wanted metallics in the packaging. Chroma means "color," that's where the word comes from."

· Kourting Kontroversy [Racked]
· Kim Kardashian Shows Us How To Kardazzle on Her Blog [Racked]
· Hurts, Don't It? The Kardashians Are Mad That Someone's Knocked Off Their Name [Racked]