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British E-Tailer Asos To Open First US Office

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Asos has just announced that they will open their first US flagship in New York, WWD reports. Details are sparse at the moment, but we do know that the store office will be in the SoHo neighborhood, New York's well-trafficed shopping district.

Update: An earlier version of this story reported that Asos was planning to open a flagship in New York. Sadly, we were misinformed and that flagship is actually an office. So you can't shop, but now that the brand will have a presence in the States, you can pray for a pop-up in the near future.
· Stakes Out New York [WWD]
· Piperlime On Why the Brand Went From E-Tail to Retail [Racked]