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Macy's wants Millennials to take a trip to the Amalfi Coast this spring. WWD announced today that Italian designer Alberta Ferretti will release a 30-piece Macy's Impulse line targeted specifically "[for] women 26 to 29"—which is, yes, quite specific. The collection will debut April 17 with all the feminine bells and whistles Ferretti is known for: feminine dresses, peasant blouses, chiffon, voile, etc. The designer's collection for Impulse follows on the heels of Doo.Ri's capsule, which comes out February 15.
· Alberta Ferretti Designs for Macy's [WWD]
· First Look: Doo.Ri [Racked]