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MAKEUP—Drugstore makeup mainstay Wet 'N Wild has signed its first-ever celebrity face: Fergie. The Black Eyed Peas singer already has two fragrances, but this deal will help her expand into other beauty categories, most likely eyes, lips, and nails. Fergie said that some of her formative makeup experiences came from watching the "chola" girls at her high school put on Wet 'N Wild lipliner, which may mark the first time someone ever used the word "chola" in Women's Wear Daily. [WWD]
NAILS—For the first time ever, MAC is doing nail polish. They are whipping up custom polishes for several NYFW shows, including Zac Posen, Ruffian, Nicholas K., Ohne Titel, and ICB by Prabal Gurung. But there's no need to feel left out: the colors, most of which are inspired by classic MAC makeup shades, will hit shelves later this year. [Refinery29]
FRAGRANCE—Urban Outfitters has a new line of four perfumes, each titled "I Am [Something]." The choices are Real, Hot, Naughty, and Naked. Well, at least one of them isn't about sex. [Racked Inbox]