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Yesterday, Alice + Olivia launched their first-ever ad campaign: The giant unveil happened in New York City's Times Square, with a live re-enactment from Stacey Bendet and team of the above shots. (The campaign debut also coincided with the reveal that Alice + Olivia had been responsible for placing cocktail napkins, matchbooks, and other odds and ends throughout New York City with the Twitter handle @getintoourpants—which was, of course, to celebrate how the brand was founded as a pants line.)
As you can tell, the ad campaign is quite the ruckus. It stars Steven Tyler's daughter, Chelsea Tyler, and a stuffed tiger wearing a tiara.