clock menu more-arrow no yes

Filed under:

Alice + Olivia Celebrates 10 Years With Its First-Ever Ad Campaign

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Yesterday, Alice + Olivia launched their first-ever ad campaign: The giant unveil happened in New York City's Times Square, with a live re-enactment from Stacey Bendet and team of the above shots. (The campaign debut also coincided with the reveal that Alice + Olivia had been responsible for placing cocktail napkins, matchbooks, and other odds and ends throughout New York City with the Twitter handle @getintoourpants—which was, of course, to celebrate how the brand was founded as a pants line.)

As you can tell, the ad campaign is quite the ruckus. It stars Steven Tyler's daughter, Chelsea Tyler, and a stuffed tiger wearing a tiara.

· What the Staffers at Alice + Olivia Wear to Work [Racked]
· Alice + Olivia [Official Site]